Not everything is as easy as it seems when going “public” on social media. In education, there are several risks and challenges that must be faced with taking a school on social media.
It’s hard to get an A+ even in the social media world. The fact that a school is on social media, involves extra alerts, precautions and guidelines that must be kept in mind. Probably your best bet is to hire either within the institution or externally, a social media expert to handle all media channels. They will be able to handle all tools with given guidelines from institution marketing coordinators.