Differentiation

When deciding where to buy teacher supplies, there are two companies that come to mind. Ace Educational; a local South Florida retail store and Really Good Stuff. Both these companies provide printed catalogs, online ordering and 1-800 customer service numbers. However, their social media engagement level differs.

“A social media program can provide organizations with detailed, virtually instant feedback from customers and valuable and market intelligence” (Blanchard, 2011).

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