Help! I am a beginner, What Social Media Channel do I use? Many professionals and students own their small businesses or are in the process of setting up their social media channels. With so many new social media channels (also called networks), there can be a confusion as to which one should your business be on. It’s important to understand first who your target audience is and know what social media channel they are in to begin with. Setting a budget for your social media channel promoting is a key factor. Has your business allocated a budget for this? Or are you just looking for free ways to promote your business.
Why should I be on Social Media to begin with?
As a business owner who is just starting, your resources and funds are limited. Traditional media can be quite expensive, and difficult to track the audience’s reaction. On the other hand, social media is far less expensive and in some cases free. As technology improves, so do the resources to get noticed offering a cost-effective way to reach your target audience.
Strategy for Social Media Channel Posting is everything!
In order to determine any activity on social media, there has to be a strategy involved. Who is your target audience? What are your short team and long term goals and time-frame for each?
Connect with your audience (emotion, create a sense of community, engage with your audience) Demographic (age, gender, interests, income, represent by images). Develop and define your message, what is it that you want your audience to know about you, how will your business impact them. Once you have determined your target audience, you have defined the social media platform. Keep in mind that not all audiences are reachable in all social media platforms.
Some businesses think that if they are on as many channels as possible, then they will grow their audience, however their audience is not on every single channel. LinkedIn would not be a place to sell handmade baby outfits because it is a professional networking platform. More appropriate channels would be Facebook, Instagram, and Pinterest (Conley, 2014).
Based on your target audience’s demographics you can define which social media channels they are on. Once you have them, you must link your networks to achieve your goals. Start with two social media platforms, this way you guarantee consistency and dedication to them.
Social media management tool such as;
- Google +
- Sprout Social can help organize and manage daily social media activities. This should be and additional tool to your two platforms. Besides your two social media channels and social media management tool, your business must have a webpage (home), this way your social media platforms are driven to your website.
What are your favorite networks and techniques for your business? Share your ideas and suggestions with our readers.