Not everything is as easy as it seems when going “public” on social media. In education, there are several risks and challenges that must be faced with taking a school on social media.
It’s hard to get an A+ even in the social media world. The fact that a school is on social media, involves extra alerts, precautions and guidelines that must be kept in mind. Probably your best bet is to hire either within the institution or externally, a social media expert to handle all media channels. They will be able to handle all tools with given guidelines from institution marketing coordinators.
- Bad feedback on the internet can hurt an institution
- Avoid misleading information
- Avoid too little information
The lack of marketing segmentation can be both beneficial and harmful as there are no filters as to who will receive the information and maybe segments that are “unwanted” for prestige reasons, social demographics, and academic level might be receiving your message. At the same time it can be beneficial of the same reasons the message will be getting across to that small percentage that was not considered in a preliminary segment.
Mistakes to avoid ON Twitter
- Infrequent tweets
- Lack of using the famous #hashtag
- Excessive and frequent senseless tweets
“People forget that Twitter is a two-way communication, you need to follow other businesses and people to develop a fan following. Be discerning and actively search for, properly identify, and follow people in your industry and/or market”
Avoid these on Facebook
- Not completing a profile in it’s entirely
- Posting before editing
- Too much text and illegal photo usage
- Displaying children information
Likes are important — the more Likes you have, the more people your message is reaching. But Likes are just step one. Step two is to confirm that you’re reaching the right audience and keeping them engaged, says Diana. If they “like,” comment and share your content in a regular basis, then they have become brand advocates who are pushing your message to their friends. Several examples of social media gone bad include specifically teacher postings that should have never been posted in the first place. Some are in Twitter, some on blogs and others on Facebook.
While I never in a million years would have guessed that this many people would ever see my words, and I didn't even intend them to, I stand by what I wrote and think it's good that people are aware now. There are serious problems with our education system today--with the way that schools and school districts and students and parents take teachers who enter the education field full of life and hope and a desire to change the world and positively impact kids, and beat the life out of them and villainize them and blame them for everything--and those need to be brought to light. If this 'scandal' opens the door for that conversation, so be it.
Other examples include posting on Twitter through the school page that a teacher or principal is leaving. That draws negative publicity to the institution. Or having a teacher accept students on her personal social media pages. Choose wisely where you want to be present as bad feedback can be harmful. There are endless social media tools and endless ways to receive unwanted feedback or be exposed in the wrong sites. To create a positive image for your institution, post more informative information to create a smaller risk of disclosing the wrong information, too much information or create a possibility of “free lance “comments.