Help! What Social Media Channel do I use?

smHelp! I am a beginner, What Social Media Channel do I use? Many professionals and students own their small businesses or are in the process of setting up their social media channels. With so many new social media channels (also called networks), there can be a confusion as to which one should your business be on.  It’s important to understand first who your target audience is and know what social media channel they are in to begin with.  Setting a budget for your social media channel promoting is a key factor. Has your business allocated a budget for this? Or are you just looking for free ways to promote your business.

Why should I be on Social Media to begin with?
As a business owner who is just starting, your resources and funds are limited. Traditional trad-medimedia can be quite expensive, and difficult to track the audience’s reaction. On the other hand, social media is far less expensive and in some cases free.  As technology improves, so do the resources to get noticed offering a cost-effective way to reach your target audience. Continue reading

Future Implications

Social Media keyboard

Social Media is everywhere! If you want to be in business, see what is happening, want to be known, and want to be heard… You must be present in social media.

As human behavior fluctuates so does technological needs and social media platforms. When social media had its big bang, it was the technology savvy (early adopters and millennials) that had the power to manipulate social media tools. Now a days, the business world revolves around social media and people of all genders and ages use it.

social-stats

What does evolving SM and technology represent for businesses?

Marketers must use social media tools to gain competitive advantage. They must keep updated with technology and all the changing trends in social media. When strategies are being developed, plans should include joining possible new SM tools and platforms that might become useful to the company.

Social media has evolved from concentrating on “going viral” to creating significant engagement, marketing services and products. Consumers are using social media channels to strengthen their voices to their own networks.

Engagement on social media shows the natural place in human interaction that these networks have gained. It shows the connectedness and the necessity thereof in our culture. It is a symptom of the real-time, sharing network we live in. As a result, knowledge and news sharing becomes much more effective and wide spread.

The information businesses have about their customers and audiences will continue to be highly important…. the more you can connect with them will = customer loyalty.

The need for new data reception; proximity data, search and purchase history combined with social mediaimages1 will create new platforms that will provide all in real time.

According to Chris Marentis; Founder and CEO of Surefire Social:

  • Calling a call center and receiving almost immediate help and solution because of the data that is available.
  • Driving by your local grocery store and receiving simultaneously a tweet informing you of special deals of the day
  • Internet access everywhere- companies have to make sure that all content from all sites and all SM platforms are ready for changes.
  • SM should combine posting text with videos and other tools to increase engagement and interaction with customer
  • Brands will become more interactive
  • New Platforms (CMS) will help small business effectively create and publish information
  • Metrics will improve and must be used
  • Shift in SM expectations; more than just networking, “mark-up” data generated content
  • Data will become more marketable and new platforms will operate them creating new opportunities for social marketing

Viral Marketing Initiatives

The word viral in the marketing world relates to a piece of information that can quickly circulate the internet from user to user.

Did you know?

  • Users upload 100 hours of video to YouTube every 60 seconds
  • Users share more than 4.75 billion pieces of content on Facebook every 24 hours
  • 500 million new tweets per day
This can only mean that the chances of a piece of information meant to go viral, actually can if the right tools are chosen. A marketing initiative can go viral when the campaign or purpose is marketed well and consist of several factors.
  1. Provides interaction rather than just looking at an image
  2. Creates an emotion
  3. Involves celebrity endorsements
  4. Allows to be shared
  5. Feel-good cause marketing (Tuchman, 2014)

“Any emotion that fires us up–humor, awe and excitement, but also anger and anxiety- drives us to share” (Berger)

~AIDAA viral message can come from just about any kind of purpose; from a service, a product, an event, a purpose, political or social. As long as there is a message, an emotion, a way to share with others, and an interaction of some way. Its purpose is to create Awareness on the topic, followed by an interest on the message, a desire to be part of the message and finally impulse to take action (share with the cyber world)!

 

Such is the case of the ALS Ice Bucket Challenge that went viral through social media.  Social Media sites such as Facebook, You Tube and Instagram where loaded with users around the globe posting their videos and nominating others to pour a bucket of ice cold water on each other in the name of ALS. The purpose of the challenge was to raise awareness and receive donations for ALS Charities.  According to the BBC over 2.4 million challenge videos were uploaded to Facebook with $98.2m made in donations to the ALS Association (Crimmons, 2014).

(My son’s share in the Ice Bucket Challenge)

Differentiation

When deciding where to buy teacher supplies, there are two companies that come to mind. Ace Educational; a local South Florida retail store and Really Good Stuff. Both these companies provide printed catalogs, online ordering and 1-800 customer service numbers. However, their social media engagement level differs.

“A social media program can provide organizations with detailed, virtually instant feedback from customers and valuable and market intelligence” (Blanchard, 2011).

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Twitter & Blogs.. the right tools

tweet calm“Blogs and Twitter fit like a hand in a glove. Twitter is like the trailer to the blog’s movie” (The Tao of Twitter,2012)

The best Blogging tips:

Blogging allows you to express your interests, point of view and/or business. If you blog about a topic that you know about whether it is business related or informal, it’s easier to make the information engaging informative if you stick to subjects that you know about. When blogging one must remember to make reference of other bloggers (cite the sources), use images (watch out for copyright), create impacting headlines or slogans and use podcast and/or videos. It’s important to constantly read and comment on other bloggers while citing each other; this creates exposure and validity to blogs.   Continue reading

Wonder what are the SM risks & challenges?

Not everything is as easy as it seems when going “public” on social media. In education, there are several risks and challenges that must be faced with taking a school on social media.

 A+What a challenge!

It’s hard to get an A+ even in the social media world. The fact that a school is on social media, involves extra alerts, precautions and guidelines that must be kept in mind. Probably your best bet is to hire either within the institution or externally, a social media expert to handle all media channels. They will be able to handle all tools with given guidelines from institution marketing coordinators.

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Facebook the best SM app to connect to other businesses

Ever wondered what mobile SM works best to advertise through K-12 schools? There are several mobile applications in the K-12 industry. But probably the one that drives business services or products to consumers or other businesses by connecting fans, businesses and audiences is Facebook.

 Just by liking the page, you can view other fans who have liked the page; you are able to see photographs and events. Businesses that have alikerelationship with the particular school can take advantage of this relationship and be able to promote their own business through the school’s Facebook page. Continue reading